The Advanced Designs Unit (ADU) is a group of 7 life insurance and tax experts specialized in advanced planning concepts involving life insurance such as estate planning, business succession planning, executive compensation, charitable planning, split dollar, premium financing, and qualified plans. They thrive on finding solutions to the most complex life insurance cases and are here for you.
"The Advanced Designs team at Pacific Life is one of my 'go-to' resources. When I'm looking for answers to difficult life insurance questions, I know they'll have the answer."
Lorrie Baldevia, Chief Operating Officer AssuredPartners MCM
Lorrie Baldevia and Assurance Partners MCM are not affiliated with Pacific Life.
ADU Leader, Assistant Vice President,
Advanced Designs
Monica Rhee, JD, LLM
ADU Leader, Assistance Vice President, Advanced Designs
Monica received her bachelor’s degrees in biology and environmental analysis and design from the University of California, Irvine, her Juris Doctor (JD) from Loyola Law School, and her Master of Laws (LLM) degree in Taxation from Chapman University School of Law. Monica is a member of the State Bar of California.
Advanced Designs Field Director
Stephen Alloy, JD, MBA, CLU®, ChFC®, MSFS
Advanced Designs Field Director
Stephen received his bachelor’s degree from the University of Iowa, juris doctor from Loyola University Chicago School of Law, MBA from J.L. Kellogg Graduate School of Management at Northwestern University, and Master of Science in Financial Services (MSFS) from The American College. He served as a member of the LIMRA Advanced Sales Committee for 10 years, and he holds Series 7, Series 63, Series 65, Series 26, and life, health, and property and casualty insurance licenses.
Advanced Planning Director
David Boekeloo JD, MST, CFP, CLU®, ChFC®, AEP®
Advanced Planning Director
David received his Bachelor’s degree from Spring Arbor College, his Juris Doctor (JD) from University of Toledo, and his Master of Science in Taxation (MST) from Grand Valley State University. He holds the Chartered Life Underwriter (CLU®) and Chartered Financial Consultant (ChFC®) designations from The American College. He has also received his Certified Financial Planner professional designation from the Certified Financial Planner Board of Standards. He was awarded the Accredited Estate Planner (AEP®) designation from the National Association of Estate.
Complex Case Consultant,
Advanced Designs
Chris Layeux, MBA, CLU®, ChFC®
Complex Case Consultant, Advanced Designs
Chris earned his bachelor’s degree in business administration with a specialization in marketing from the Marquette University and his Master of Business Administration from Thomas College. He holds the Chartered Life Underwriter (CLU®) and the Chartered Financial Consultant (ChFC®) designations from The American College of Financial Services.
Senior Complex Case Analyst,
Advanced Designs
Rogel Lunaria, MBA, CLU®, ChFC®
Senior Complex Case Analyst, Advanced Designs
Rogel received his Bachelor of Science in Human Ecology from the University of the Philippines and his Master of Business Administration from the University of Phoenix. He holds the Chartered Life Underwriter (CLU®) and Chartered Financial Consultant (ChFC®) designations from The American College of Financial Services. He also holds Series 6, Series 63, and California Life and Health licenses.
Advanced Designs Field Director
Ryan Patton, JD, MBA
Advanced Designs Field Director
Ryan earned his bachelor’s degree in economics from Ohio State University, MBA in finance from Ashland University, and juris doctor from Capital University Law School.
Senior Analyst,
Advanced Designs
Bret Riddle, JD, MBA
Senior Analyst, Advanced Designs
Bret received his bachelor’s degree from the University of San Diego, and his Master of Business Administration (MBA) and Juris Doctor (JD) from the University of Kansas. Bret is a member of the State Bar of Missouri and is registered in-house counsel with the State Bar of California.
Connect with the ADU to discuss your life insurance cases.
Attend our webinars on various advanced sales strategies and earn continuing education credits.
Financial professionals* and advisors can call or email the Advanced Designs Unit directly with technical questions.
Nurture your relationship with advisors and third-party administrators by providing valuable planning ideas, materials, and access to a special series of quarterly webinars.
Be inspired by new concepts or sales ideas from our advanced designs brochures, pocket guides, presentations, and more.
* In order to sell life insurance a financial professional must be a properly licensed and appointed life insurance producer.
The primary purpose of life insurance is to provide death benefit protection in the event of the insured’s death.
Life insurance is subject to underwriting and approval of the application and will incur monthly policy charges.
All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.
This website is intended for financial professional use only. If you are not a financial professional, please visit our public website at PacificLife.com.
Pacific Life is a product provider. It is not a fiduciary and therefore does not give advice or make recommendations regarding insurance or investment products.
Pacific Life Insurance Company is licensed to issue insurance products in all states except New York. Product/material availability and features may vary by state.
The home office for Pacific Life Insurance Company is located in Omaha, Nebraska.
©Copyright 2026, Pacific Life Insurance Company
